While at Creative Tonic I had the pleasure of working on the 2015 campaign for HCRA. I designed the over all hero images and help assemble a tool kit to push these over all direction across all platforms. This was the result of the process. The titles were developed in associate with the HCRA by Michelle Houp, and the mark itself for HCRA was pre-established by Lewis Carnegie.
HCRA - Hill Country Ride for Aids key art for 2015